Just found this website which shows some pretty inspiring packaging designs. Some of the designs on here are so well thought out.
It is extremely important to make your product stand out! Design is a huge part of that.
The success of a brand depends partly on how attractive it looks to potential consumers. If the design on the packaging looks bland people will be less likely buy the product whereas if something has a nice bright and cheerful design, it immediately stands out amongst the crowd.
It also depends what/who you are designing for. Think who your target market might be( if you dont already know). If your target audience is children, they tend to like colour, happy faces etc. Some of the designs on this site portray this well.
http://djdesignerlab.com/2009/12/16/60-industrial-products-package-designs-in-a-very-creative-way/
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