BUPA Animation

I came across this advertising campaign for BUPA healthcare.

This is in the same sort of area that i will be animating for and again, uses a lighthearted and uplifting approach. Like my AFT animation, there is a story behind the advert.

I particulary like the way this uses basic shapes to resemble various objects. They style of animation and soundtrack partially resemble a cartoon and give it a cheerful vibe.