Now for my favourite advert which can be found here...
http://www.youtube.com/watch?v=0ebNCDGRjGw
Why do I like it?
Since I am a Motorsport fanatic obviously the first correlation here is the guy on the phone...Nigel Mansell.
I think it is very clever in the way that it spreads the message throughout the 30 second advert. It displays the company logo on the toy car that Mansell is holding, then on Omid Djalili's overalls. At the end we see the logo cleverly roll and squeal across the screen representing a tyre.
The element of humour is also there. For example Omid's comment about Mansell being able to negotiate hairpin bends but not haggle for car insurance. During that we see Mansell playing with his scalextic, a toy perhaps more associated to young children.
The advert is clever in the way that is uses a famous face that everyone can relate to...also sending out a message to say...'Mansell is a winning driver....so choose a winning company'.
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